Weight Lab

Privacy Policy

Last updated: March 27, 2026

1. Introduction

WeightLab ("we," "us," or "our") operates the website weightlab.co (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, which publishes editorial content, advertorial content, product reviews, and blog posts. Some content on this Site is sponsored or contains affiliate links. By using the Site, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

  • Subscribe to our newsletter or email list
  • Submit a contact form or send us an email
  • Leave comments on articles or blog posts
  • Participate in surveys, promotions, or giveaways
  • Purchase products through affiliate links (collected by the third-party merchant, not us)

This information may include your name, email address, and any other details you choose to provide.

2.2 Automatically Collected Information

When you visit our Site, we and our third-party partners may automatically collect:

  • Device & browser information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences
  • Usage data: Pages visited, time spent on pages, click-through rates, referring URLs, and exit pages
  • Location data: Approximate geographic location based on your IP address
  • Interaction data: How you interact with advertisements, affiliate links, and sponsored content on the Site

2.3 Information from Third Parties

We may receive information about you from third-party sources, including advertising networks, analytics providers, social media platforms (such as Facebook, Instagram, and Google), and affiliate partners. This data helps us understand how users find and interact with our content.

3. Cookies, Tracking Technologies & Advertising

We use cookies, pixel tags, web beacons, and similar tracking technologies to collect information and improve your experience. These technologies are used for:

  • Essential cookies: Required for the Site to function properly (e.g., session management)
  • Analytics cookies: Help us understand how visitors use the Site (e.g., Google Analytics 4)
  • Advertising & tracking cookies: Used to deliver relevant ads and track conversions from our advertorial content (e.g., Meta Pixel, Google Ads tags, affiliate tracking pixels)
  • Social media cookies: Enable sharing features and track referrals from social platforms

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of the Site. For opt-out options, see Section 8 below.

4. How We Use Your Information

We use the information we collect to:

  • Deliver, maintain, and improve the Site and its content
  • Send newsletters, marketing communications, and promotional offers (with your consent)
  • Respond to your inquiries and provide customer support
  • Personalize your experience and recommend relevant content
  • Measure the performance of advertorial content, affiliate links, and advertising campaigns
  • Analyze Site usage, traffic sources, and user behavior for editorial and business decisions
  • Comply with legal obligations and enforce our Terms of Service
  • Detect and prevent fraud, spam, and unauthorized access

5. Affiliate Links & Sponsored Content Disclosure

Our Site contains advertorial content, sponsored posts, and affiliate links. When you click on these links and make a purchase, we may earn a commission at no additional cost to you. In connection with this:

  • Affiliate partners may use cookies and tracking technologies to attribute sales and track conversions
  • Third-party merchants collect your payment and personal information directly — we do not process or store your payment details
  • We may share anonymized or aggregated performance data with advertising partners and sponsors
  • Sponsored content is clearly identified in accordance with FTC guidelines

6. Information Sharing & Disclosure

We do not sell your personal information. We may share your information with:

  • Service providers: Email marketing platforms, hosting providers, and analytics services that help us operate the Site
  • Advertising & affiliate partners: For conversion tracking and campaign measurement (typically aggregated or anonymized data)
  • Legal compliance: When required by law, regulation, legal process, or governmental request
  • Business transfers: In connection with a merger, acquisition, or sale of assets
  • Protection of rights: To enforce our Terms, protect our rights, or ensure the safety of our users

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Email subscriber data is retained until you unsubscribe. Analytics and tracking data is retained according to the policies of our third-party analytics providers (typically 14–26 months for Google Analytics).

8. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you
  • Rectification: Request correction of inaccurate or incomplete information
  • Erasure: Request deletion of your personal information ("right to be forgotten")
  • Opt-out of marketing: Unsubscribe from emails using the link in any email, or contact us directly
  • Cookie opt-out: Adjust your browser settings or use industry opt-out tools such as the DAA opt-out page or NAI opt-out page
  • Do Not Track: We currently do not respond to "Do Not Track" browser signals
  • Data portability: Request your data in a structured, machine-readable format
  • Withdraw consent: Where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at hello@weightlab.co.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information is collected, used, shared, or sold
  • The right to delete personal information held by us and by extension our service providers
  • The right to opt-out of the sale of personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your CCPA rights

To make a CCPA request, contact us at hello@weightlab.co.

10. GDPR Compliance (EEA/UK Users)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on the following legal bases:

  • Consent: For newsletter subscriptions, marketing communications, and non-essential cookies
  • Legitimate interest: For analytics, Site improvement, and fraud prevention
  • Contractual necessity: To provide services you have requested
  • Legal obligation: To comply with applicable laws and regulations

You may lodge a complaint with your local data protection authority if you believe your rights have been violated.

11. Third-Party Services & Links

Our Site contains links to third-party websites, products, and services, including those featured in advertorial content and affiliate links. These third parties have their own privacy policies, and we have no control over and assume no responsibility for their practices. We encourage you to review the privacy policies of any third-party site you visit. Third-party services we may use include Google Analytics, Meta (Facebook/Instagram) Pixel, email marketing platforms, and affiliate tracking networks.

12. Data Security

We implement commercially reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide your information at your own risk.

13. Children's Privacy

Our Site is not intended for children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under the applicable age, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at hello@weightlab.co.

14. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that differ from your jurisdiction. By using the Site, you consent to the transfer of your information to these countries. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated Privacy Policy on this page and updating the "Last updated" date. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

WeightLab
Email: hello@weightlab.co